Vlerick Expertise in Strategy

“Every great company has implemented a great strategy. And behind every great strategy is a great leader.”

(Kurt Verweire, Professor Strategy)

International strategy, business strategy and strategic management − the knowledge gained in all of these important areas is translated into research publications, strategic workshops and the strategy courses in all our MBA and Masters programmes.

But there is more. The outcomes of the research activities of our professors and researchers in strategy is translated into management articles. On this page you can find an overview of all articles in the domain of strategy. Short and to-the-point to help you stay up-to-date on the newest insights.

17 results Number of Results per Page
  1. Significant growth potential for BeLux IT outsourcing market

    The BeLux market for outsourcing still has significant growth potential as companies continue to outsource more. The main drivers for outsourcing are a stronger focus on the core business and cost reduction, while business transformation has increased by 8% from 2016. Almost 83% of organisations that currently use automation, robotics and AI have experienced moderate/significant benefits of these technologies, and client satisfaction remains high with an average satisfaction score of 74% across all providers assessed.

  2. Case study

    Interpolis: becoming the most transparent and trustworthy insurance company

    Interpolis is a Dutch insurance company operating both in the life and the non-life market, as well as in the health industry. During the early 1990s, Interpolis faced serious financial problems and the company was in dire straits. The company has been turned around from 1994 onwards and the case study describes this transformation in greater detail. It shows how the top managers have built a strategy based on openness, transparency, clarity and trust: insurance has been made 'crystal clear.'

  3. Corporate sponsoring

    When does Medici hurt Da Vinci?

    “Corporate social responsibility is not always a recipe for value creation. Sometimes corporate philanthropy or CSR initiatives make their recipients look bad. The question then is: what can they do to mitigate this negative effect?”, says professor Yuliya Shymko. She studied what corporate sponsoring and influence mean for non-profit recipients such as museums, theatres or universities, and to what extent we should allow this influence to be exercised.

  4. How cultural differences can have a positive impact on the success of offshoring initiatives

    All else being equal, if you could choose between sourcing services in a country that has a culture similar to your own or one with a different culture – which one would you choose? “Our observation is that, when confronted with that choice, most managers opt for the ‘cultural proximity’ option. But data show that you may want to think twice before you embark on the ‘easier’ road,” says Carine Peeters, professor of strategy at Vlerick Business School.

  5. Sweet dreams are made of this… The success of Belgian chocolate exports

    Belgian chocolates are world famous. Together with Switzerland, Belgium is internationally known as the country of chocolates. Belgian chocolatiers win many international awards. Belgium is also the largest chocolate exporter in the world, exporting over 1 billion € of the sweet stuff every year. Based on very detailed export data in the period 1998-2010, researchers Filip Abraham, Zuzanna Studnicka and Jan Van Hove unravel the DNA of Belgian chocolate exporting firms and identify the factors that drive their export strategies.

  6. Significant growth potential for BeLux outsourcing market

    The BeLux market for outsourcing still has significant growth potential as companies continue to outsource more. The main drivers for outsourcing are a stronger focus on the core business and cost reduction. The majority of contracts surveyed are meeting their objectives, and client satisfaction is high with an average satisfaction score of 75% across all providers assessed. These are the key conclusions of the 2015 IT Outsourcing Study for Belgium and Luxembourg.

  7. Adopting a management innovation … without all the pain

    Some organisations can implement a management innovation1 relatively quickly and smoothly – but other organisations, implementing the same innovation, experience much more difficulty. Why is that? And how might we make the process quicker and easier?

  8. How to translate your strategy into brilliant performance

    Strategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often these strategies do not translate into brilliant performance. This book by Vlerick professor Kurt Verweire presents new conceptual models and tools that can be used to implement different strategies.

  9. Studio 100: a growth story of a showcase in show business

    Studio 100 is a nice example of a product leader. Product leaders are companies that win in their market by having high-quality and the most innovative products in the industry. This case illustrates well what product leadership means in practice.

  10. Carglass®: Building and Sustaining a Customer-Centric Organisation

    This case study explains in great detail what it means and takes to build and sustain a customer-centric organization. This allowed Carglass® to have great top line and bottom line growth in a saturated market. The case raises the question how to sustain a culture of continuous improvement when customer satisfaction and employee satisfaction can hardly be improved.

17 results Number of Results per Page

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