Search for tag 'gezondheidszorg'

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  1. The hospital pharmacy of tomorrow

    What is the core activity of a hospital pharmacy? To provide the right drugs and other pharmaceutical products to the right patient at the right time, in the right dose and in the right condition. Currently, there is a trend towards expanding the contribution of the hospital pharmacy to include services such as information provision, advice and follow-up. ‘However, the question is whether the present organisation of the hospital pharmacy can support this trend,’ says Brecht Cardoen, Assistant Professor in Service Operations Management and head of Vlerick research centre MINOZ.

  2. co-creation

    Get ready for a co-creative economy

    In an increasingly dynamic marketplace – characterised by demanding customers, increased competition, and economic downturns – companies are starting to engage their customers in innovating their services and creating value. This doctoral dissertation provides insight into the conditions under which firms and their stakeholders can benefit from value co-creation. It also provides a unifying value co-creation framework and presents the implications of this framework for business practitioners who are interested in value co-creation as a customer engagement strategy.

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