Search for tag 'Innovation'

34 results Number of Results per Page
  1. Communication

    Downstream innovation - Why the iPhone is such a success story

    For some years now, Apple has been incomparable at capitalising on these cognitive processes and, with clever product innovations, has succeeded in redefining the market for various electronic products (e.g., computers, MP3 players, mobile phones, and so on). A connecting thread running through these innovations is the introduction of the ‘design’ aspect as a purchasing criterion, which has been innovative in the product category every time.

  2. Listening

    Barco: leading the Events Market

    In 2004, Barco is a leading player in the market for events projection for large and extra large venues. Barco’s Events Business Unit is the biggest business unit of the Barco Media and Entertainment Division. Chris Colpaert, Director Product Management is returning from Infocomm, the most important tradeshow for audiovisual professionals in the world, and needs to decide which product line decisions to take in response to the competitive developments in the market. As he prepares for a meeting with the Business Unit and Division directors, he is considering four options. The four options represent different innovation strategies.

34 results Number of Results per Page