Improving performance measurement through machine learning

Emma Willems

What was my dream when I was little?

I can’t remember as a child having a really distinct dream of what I wanted to do as a job, but I do remember that I wanted to live in an exotic country. Now I realised that I don’t like heat so maybe I should rethink that dream...

What am I doing when I am not working on my PhD?

When I am not working, I like cooking with my friends, curling up in the sofa with a book or watching old movies. When I am in a more active mood, I do fencing and go indoor climbing once in a while.

What is my PhD about?

In my PhD I want to look for improved methods of KPI selection through Artificial Intelligence techniques and time series analysis.

Why is this important for practice?

Selecting the correct KPIs will give a more accurate performance measurement, which in turn can help executives implement their strategy. By aiding in the decision-making process, they can focus their efforts on what will have the most impact.

How do I like to be remembered after my PhD?

I would like to be remembered as somebody who is hardworking, but also fun to talk to and work with.

How do I see my future?

My future plans are not set in stone yet, but at the moment I am more leaning towards going into business after I finish my PhD. I would potentially even like to start my own company in the future.

& Rankings

Equis Association of MBAs AACSB Financial Times