Children’s beliefs about the health-taste trade-off in food and its consequences on obesity

Jonathan D'hondt

What was my dream when I was little?

As a child, I didn’t think much about the future. I grew up in track and field and for a long time that was my only interest. Like every kid in sports, the Olympic Games were my goal. I didn’t make it quite that far ;-).

What am I doing when I am not working on my PhD?

I’m still active as an athlete and I spent a lot of time on the track. If I’m not working out, I’m probably cooking or reading a book.

What is my PhD about?

My PhD is about children’s belief regarding a health – taste trade-off in food. People have the intuition that health and taste cannot go together, meaning they must sacrifice taste if they want to eat healthily. My research will look at how this belief develops among children and what impact it has on long-term health, specifically obesity.

Why is this important for practice?

Obesity is an important challenge for our society. Since obesity often is established during childhood, understanding its developmental onset is very important.

How do I like to be remembered after my PhD?

As persistent, motivated, and kind.

How do I see my future?

I plan on staying in academics as a researcher. One day I would like to work on health promotion, perhaps by working for the government.

& Rankings

Equis Association of MBAs AACSB Financial Times