What is the value of knowing?

Marjana Subotic

What was my dream when I was little?

When I was little, I wanted to be an attorney or a doctor. I was also always very curious and creative, moving around and being active.

What am I doing when I am not working on my PhD?

Traveling or making plans for my travels, sitting down to read a good book, watch a movie or attending an interesting talk or event. I also love spending time with my loved ones, so I am always trying to get them to travel with me, see the world and different cultures.

What is my PhD about?

One of the earliest decisions founders are faced with is how to split the equity in their team. Assessing each founder’s past and future contributions is difficult, given both the venture’s and founders’ future is inherently uncertain. Essentially, I want to dive deeper into dynamic equity agreements and examine both their antecedents and consequences, and if inclusion of such provisions in the end would be good for the venture team and firm performance.

Why is this important for practice?

Many times in practice, it is said that dynamic founder agreements can be seen as a conditional, if-then statement. If a certain event happens, a certain outcome will follow. A better understanding of the if-then part of such agreements will enable founders and investors to better understand relevant founding team and venture-specific factors that are currently often uncertain. Consequently, it will help founders to make good agreements from the outset of their ventures, thus providing a higher chance of success for the venture.

How do I see my future?

Embracing the uncertainty in life and always giving my best.

Want to know more about Marjana?

Check out her cv page.

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times