Research in Marketing & Sales

Our Research, Your practice

Research is deeply connected to the roots of Vlerick as an academic business school. Our team of marketing & sales experts, guided by Prof Steve Muylle, is eager to assist in projects that aim to generate insights that are relevant in a business marketing & sales context. We are open to cooperate with partners from the business world, and are passionate about translating novel research insights to your daily practice. Our Marketing experts collaborate with the business world in various ways via long term research partnerships or short term advisory research projects. We provide answers to questions focusing on value creation, positioning, pricing, competitive strategies, e-business, sales, brand management, etcetera. Our marketing experts are committed to deliver business relevant insights in an academically valid and rigorous way.

A Research Partnership that Supports Management Practice

Eager to maintain and strengthen a competitive advantage by investing in the development of unique, academically grounded strategic marketing and sales insights? You want to develop this competitive advantage in a structural way with our marketing and sales experts? You believe in the power of bundling your strong marketing & sales know how and our unique academic expertise in this field? If so, the chair partnership formula may be of interest.

A chair is a one-to-one relationship between a marketing & sales faculty member and your organisation. In collaboration with you we select a topic that you want to excell on. This topic guides the long term research efforts of the chair partnership. Contact us for more information.

Our Offer is Too Good To Miss

In addition to long term research that aims to contribute to fundamental academic knowledge, our research initiatives also include short-term practice-based research projects.

Interested in an ad hoc research project, executed with academic rigouresness? If so, we examine your marketing research needs and requirements in an interactive way and propose a tailor-made approach, with or without the inclusion of related workshops to bring the results alive. Translating the research results into concrete, ready-to-implement recommendations is a key objective in each research project.

Feel free to contact us to discuss the possibilities! Our in-company students projects are also an excellent opportunity to tackle a business problem or strategic challenge. A Vlerick in-company project offers your company the opportunity to carry out a strategic or a significant operational project that you might not normally be able to resource. In the past numerous companies already contracted our students for international marketing & sales related research projects.

Knowledge in Action

Interested in the lessons learned of our research for your company? Find out more about our latest research articles!

& Rankings

Equis Association of MBAs AACSB Financial Times