Key Account Management

Customers are the only resource that brings in money into your company. Key Account Managers are supposed to profitably manage their largest, most critical customers, i.e. their strategic accounts. This function has become essential to today’s organizations, so you'd better be prepared.

The programme 'Key Account Management' is targeted towards:

  • You are active as an Account Manager in B2B or B2C
  • You would like to grow towards the role of Key Account Manager
  • You are a Sales Manager who has to manage key accounts and/or other key account managers

Interested in this programme? Click here for more information.

Knowledge in Action

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Equis Association of MBAs AACSB Financial Times