Vlerick Sales Expertise Centre

Why the Vlerick Sales Expertise Centre?

Initiated in 2011, the Vlerick Sales Expertise Centre (SEC) is one of Europe’s first academic research centres dedicated to the management science of sales. Sales management is approached as a domain of management science and not only as a craft or an art, as it’s usually treated. We believe that thorough academic research, rigorous analysis, thoughtful reflection, and inspired teaching can raise the quality and efficacy of the sales management function as well as its corporate status and influence.

The Sales Expertise Centre (SEC) draws together resident Vlerick faculty, visiting fellows from universities in the US, sales management experts from different industries and ambitious and leading practitioners of sales management.

Objectives of the Vlerick Sales Expertise Centre

Our mission is to be at the forefront of researching, collecting, and disseminating sales management related topics to academic, practitioner, and student communities. We conduct academic and applied research, deliver executive education, develop toolkits for sales management and facilitate a network of sales aficionados in Europe.

We focus on relevant, current, sales related issues to the business community and apply rigorous academic processes to understand the complex dynamics involved in managing a sales force. Subsequently, this practically relevant, academically sound results will be disseminated to a broader range of audiences interested in this topic.

Our work consists of four main building blocks: Sales content, Education, Executive development and Networking.


Expertise within the Vlerick Sales Expertise Centre

Our research and programmes deal with general management topics relevant for sales professionals:

  • Sales and cross-functional integration
  • Marketing
  • Negotiation skills
  • Supply chain management
  • Finance for non-financials
  • Customer/supplier driven innovation
  • Leadership
  • Performance management
  • Team development


What's in it for you?

Whats in it for you

Knowledge in Action

Interested in the lessons learned of our research for your company? Find out more about our latest research articles!

& Rankings

Equis Association of MBAs AACSB Financial Times