Suggested readings

Useful readings & websites recommended by our faculty and staff

General readings

  • Marketing 3.0 : From Products to Customers to the Human Spirit / Philip Kotler, Hermawan Kartajay, Iwan Setiawan. - read in Ebrary
  • The 2-hour Job Search : Using Technology to Get the Right Job Faster / Steve Dalton - read in EBSCO
  • Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard. – Shelf number: VBS.CB/CONS.SOLO13
  • Creating customer value through strategic marketing planning : a management approach / Edwin J. Nijssen, Ruud T. Frambach. – Shelf number: VBS.CB/MA.NIJS01
  • Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. – Shelf number: VBS.BEST.KELL12
  • Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. – Shelf number: VBS.CB/MA.DEPE13

Career Development

Intercultural Awareness


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