Prof. Dr. Elke Van Hoof is a researcher, expert, author, manager, and public speaker. Embodying a unique combination of business expertise, psychology, and academic research, Elke is a pioneer as she not only focuses on what needs to be done, but also on how this should be done. In order to change the predominant paradigm on stress and help more people flourish in changing contexts, she founded Ally Institute in 2019.