Dr Rodrigo Guesalaga is a Visiting Faculty at Vlerick Business School.
He holds a PhD in Marketing from Emory University (United States). Rodrigo is currently Senior Lecturer at Cranfield University, and leads the Key Account Management Research Club and the Sales Director’s Programme. His main area of expertise is on marketing strategy, mostly in the business-to-business context, in topics such as segmentation, customer-centric value propositions, strategic sales and key account management. Rodrigo has published his research in journals such as Industrial Marketing Management, Journal of Personal Selling and Sales Management, and International Marketing Review. As a consultant, he has worked with companies in a variety of industries, such as forestry, retail, pharmaceutical, advertising, financial, and automotive.