Fintech startups: a challenge or an opportunity?

Amna Mubarak

What was my dream when I was little?

I always had a dream of getting into the fashion industry and own my own shoe label specifically.

What am I doing when I am not working on my PhD?

You will most likely find me at the gym. I enjoy any physical activity but mostly CrossFit and consider it as “my ME time”. It is my therapy. I will also be spending most of my time with my two precious kids and family.

What is my PhD about?

My doctoral research will evolve around Fintech startups and the challenges and opportunities that such innovation can have on retails banks. I plan a cross sectional approach, comparing emerging and developed economies. I will take into consideration consumer perception and use of Fintech as a tool for banking and the extent to which the technology infrastructure of a country can help facilitate the adoption of fintech innovations.

Why is this important for practice?

My research will help banks and the financial industry as a whole by understanding customers perceptions on using such technology and how such innovation will effect the financial industry. It may also help the banking sector in developing strategies and policies to adopt such new Fintech services and contribute to modifying new sub-models that matches different bank requirements.

How do I like to be remembered after my PhD?

I want to be remembered as a hard working candidate, enthusiastic researcher with impactful contributions and a humble and vibrant colleague.

How do I see my future?

Its hard to predict what the future holds for us nowadays, but I am sure this PHD will open doors to new opportunities which I don’t even know about. Ideally I see my future as an assistant professor in my home country .

& rankings

Equis Association of MBAs AACSB Financial Times