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  1. NEW

    The basics of Business Process Management for Masters students

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    Category: Opinions

    Imagine yourself hiring a fresh-out-of-school, Masters in Management graduate as a process analyst, hoping that soon he will start improving your business processes. What do you expect him to already know about business process management (BPM)? Now, turn that question around; what should we, as academics in the BPM field, teach to our students in business schools on BPM? This was the main question I had in mind while designing a three-week intensive course on BPM for our Masters in General Management students, titled “BPM Consulting boot camp”.

  2. NEW

    Belgians still too scared to become entrepreneurs

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    Category: Press Releases

    Overall, Belgians have a positive attitude to entrepreneurship as a career choice. However, it is surprising that successful nascent entrepreneurs enjoy little admiration. The status attributed to successful entrepreneurs therefore deserves to be improved. Moreover, the main factor keeping many people from becoming entrepreneurs is fear of failure. That goes mainly for women and youngsters, who need an extra push to take the plunge into the world of entrepreneurship. Finally, the factor of international migration was studied for the first time. These are the results of the most recent Global Entrepreneurship Monitor, a yearly international study into entrepreneurial mentality, activity ratios of new and budding entrepreneurs, and the ambitions of the latter.

  3. NEW

    Solutions driving change

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    Category: Partner News

    MSD Belgium recently entered into a Knowledge Partnership with Vlerick. The focus is on MSD’s membership of MINOZ, our research platform for hospital operations management, which brings together our researchers, representatives from hospitals, and healthcare industry partners. MSD has been a corporate partner and member of MINOZ for some years now. Jan Vertriest, Business Unit Director Immunology at MSD, explains why they wanted to continue their collaboration with us.

  4. NEW

    Demand forecasting: models or experts, who knows best?

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    Category: Research News

    Are experts no longer necessary? Will you be better off using mathematical models and are they enough? Or can you improve the accuracy of model forecasts by combining them with human assessments and estimates (judgemental forecasts)? These are all questions to which there is not yet a simple answer. Ann Vereecke, Professor in Operations and Supply Chain Management, Karlien Vanderheyden, Professor in Organisational Behaviour and Philippe Baecke, Professor in Marketing Analytics, shed some light on what we already know and the direction research will now take.

  5. NEW

    Best result ever for Vlerick students in annual sales competition in the US

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    Category: Student News

    Masters in Marketing students Claire Cammaert and Clara Verhoeven have won the second prize at the National Collegiate Sales Competition in Atlanta (US). They had the honour to represent Vlerick Business School in the largest and oldest sales role-play competition in existence, after having become first and second during the Vlerick Sales Competition in January this year. This is the best result ever since Vlerick students participated in this competition for the first time.

  6. More women at the top with a personal coaching app?

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    Category: Opinions

    Even now, too few women are progressing to the top of the corporate ladder. For this reason, the French Minister for Women's Rights Najat Vallaud-Belkacem is launching the free app ‘Leadership Pour Elles’. She hopes that this accessible, digital career coach will give women greater self-confidence and put them in a stronger position when competing with men in the workplace. There can be no doubt that this initiative is original and highly innovative. But can the app really make a difference? Professor Katleen De Stobbeleir, an expert in women and leadership, is already a fan but also highlights some important points to bear in mind.

  7. “A blank sheet for creativity”

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    Category: Opinions

    E-commerce is seeing explosive growth in Belgium. With an annual turnover of almost 3 billion euro, consumers appear to have embraced e-commerce en masse, and are confident to buy online. There is also considerable movement in the B2B world. “E-commerce is a blank sheet for creativity. It has opened the way for new business models”, says Steve Muylle, professor of Marketing and Digital Strategy at the Vlerick Business School and member of the CxO Expert Group.

  8. Insight into interaction between team members leads to better performance

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    Category: Research News

    How do people cooperate in a team? What makes a good team? Many trainees have gained a better understanding of their own and their co-workers’ behaviour through our Cognitive Style Indicator, or CoSI®, developed by Professor Herman Van den Broeck and his team. “But companies want practical tools that are relevant in an international context as well,” Herman says. “And that’s why we’re looking for individuals and companies to partner in this new research project on cognitive styles. We’re aiming to have 20 individuals and two companies.”

  9. AACSB accreditation extended by five years

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    Category: Corporate News

    AACSB International – the Association to Advance Collegiate Schools of Business – has recently decided to extend its accreditation for the management programmes offered by Vlerick Business School for a further period of five years. Having received the AACSB accreditation for the first time in 2004, this is the third time in a row that Vlerick Business School receives as five year extension.

  10. Candy Crush IPO – a risky investment?

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    Category: Opinions

    The entertainment industry in general and the gaming sector in specific is scattered with one hit wonders – companies who experience huge success with a single product but were not capable of repeating the success. People who invest in such companies bet their money on the genius of a few creative people – who can easily be snatched away by competitors. Professor Wouter De Maeseneire admits that it is a rather risky investment.

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