Sooner or later, every boardroom will have to contend with the following issue: how do you stop a young tech company from almost instantly stealing your clients? The answer is complicated, says Marketing & Digital Strategy Professor Steve Muylle. According to him, there are three options: take over the new tech company, give your own company a radical overhaul or set up a new company to cannibalise the old one. Little research has been carried out to establish which option is most successful. Steve himself would opt for the third, most radical approach: ‘It’s better to shoot yourself in the foot than to be shot in the head’.