Companies aim to have committed employees, and rightly so. A satisfied employee is one thing, but a truly committed employee is quite another. The latter is also willing and motivated to go the extra mile, help shape changes, attend additional training courses etc. HR departments are therefore focusing fully on this commitment, pulling out all the stops. “We see a lot of great initiatives and good intentions”, explains Kristien Van Bruystegem, who conducts research at Vlerick Business School on the factors that make a company a great place to work. “However, many companies skip one step."