In management, not least in management schools, several trends and hypes are constantly struggling for our attention. One such a hype term is ‘transformation’. Preceded by digital, business, business model, IT-enabled, etc. transformation has conquered the management world in speed. You’ll find directors business transformation, business transformation groups or offices, digital transformation strategists, and entire consultancies built around the concept of transformation. How can something as vague as transformation be a hot topic?