Marion Debruyne wins the STIMA ‘Marketing Book of 2014’ award
The book ‘Customer Innovation’ by Vlerick professor Marion Debruyne has been selected by STIMA as Marketing Book of the Year 2014. The award was given to her by jury chairman Rik Duyck during the STIMA new year’s reception in the presence of over 100 members. Moreover, all STIMA members will receive the book as part of their membership advantages.
The STIMA Marketing Book of the Year is annually awarded to one Dutch and one French marketing book. As for the French-language books the award was granted to ‘Intelligence Marketing’ by Jean-Paul Aimetti and Jean-Michel Raicovitch.