Vlerick Business School opens its 4800 m² campus in Brussels
Why a campus in Brussels?
In a world where virtualisation and digitalisation are becoming more and more important, one could wonder why Vlerick Business School has built a brand-new 4800 m² state-of-the-art learning, research and networking facility, at an investment of €5.7 million, in bricks and mortar. Or is there something more to it?
The new Vlerick Campus in Brussels is yet another milestone in the School’s commitment to claim leadership among business schools in the heart of Europe. Ranked number 14 among European Business Schools, and number 2 in the Benelux, according to the Financial Times, the School wants to bring its vitality and pragmatic DNA alive in the capital of Flanders, Belgium and Europe. To better reach out to students, participants, corporate clients, alumni, top researchers and faculty around the globe – to learn, to share, to network and to create value through innovation and professionalism in management and entrepreneurship practices.
What will we do there?
Following Ghent, Leuven and St. Petersburg, this fourth Vlerick Business School campus will be a state-of-the-art educational hub for all our activities: degree programmes, executive education, research and networking.
In degree programmes, we’ll start by hosting a new Executive MBA in evening format for the local expat and Belgian community, as well as by serving as a hub for the electives in our degree programmes.
In executive education, the campus will be home to 16 of our open programmes as well as to many of the over 100 customised programmes that we design and conduct for Brussels-based companies and EMEA headquarters every year.
We will also make Vlerick’s expertise and faculty available to teach ‘Business in Europe’ to executive participants from business schools worldwide who want an exposure to European policy and business.
The research wing of the campus will also be the home of our sector-based research initiatives in ‘Financial Services’, ‘Retailing’, ‘Energy’, and ‘Life Sciences and Healthcare’. No activities will be transferred from Ghent or Leuven, which are also brimming with activity.
Commenting on these plans, Prof Philippe Haspeslagh, Dean of Vlerick Business School, states: “We profess that business (and government) should maintain investment whilst being frugal in operations, should innovate, and should be open to change and to the world. It is then only normal that as a Business School we should practice what we preach. This new campus – together with our investment in content, technology and branding – is an embodiment of this. We believe we can play an important role in helping individuals and companies cope with the changes before them.”
The campus and its environment
Our Brussels Campus comprises 4800 m² full of flexible facilities for multiple usage, spread over two floors of the prestigious Manhattan Center in the heart of Brussels. The campus is just a stone’s throw from the Brussels North railway station, an underground parking lot, within walking distance of the business district, next to the Sheraton and Thon Hotels, neighbouring the Place Rogier, the Rue Neuve shopping district, and the Grand Place.
Patrick De Greve, Director General of Vlerick Business School: “Recently, we sat together with what will be called the Meyboom-Marais Group, a group of schools and healthcare institutions that have 14,000 students on an area of one square kilometre around the Campus. This educational hub is developing the talents of the future, and we would like to bring our expertise into it. As in Ghent and Leuven, we want to create an open house, partnering with the Brussels community.
Our architect, Nicolas Van Eetvelde, together with the Amart construction company, designed and delivered a campus that breathes the true brand values of Vlerick – openness, international, pragmatic and full of energy – and that brings the Vlerick experience and Vlerick brand to the heart of Europe, the heart of Brussels. We are very proud of the work they have delivered.
Our Brussels Campus offers a window on the future of global business in the capital of Europe.”