Vlerick students contribute to Ghent start-up EyeSee’s victory in New York innovation contest

The Belgian company EyeSee recently won first prize in the Global Innovator Mobile competition in New York. The presentation of the prize was attended by a number of large investors, and so, for founders and business partners Olivier Tilleuil and Joris De Bruyne, the prize is also a good opportunity to tap into new capital and increase their hold on the American market. Moreover, it is also a confirmation of the successful journey that this Ghent start-up has made over the past two years. One year after its launch in Belgium in early 2012, the company opened a branch in New York to meet the demand from the American market.

At the moment, Vlerick students Annemie Duquet, Lisa De Wachter and Victor Moraes are working with EyeSee in New York to increase EyeSee’s sales in the US. This is their in-company project, which concludes their year of study for the Masters in General Management. Under the coaching of Professor Deva Rangarajan, this project enables the students to put the programme knowledge they have acquired into practice. At the end of the 8-week assignment, they will provide EyeSee with a full report, including implementable solutions.

EyeSee specialises in testing advertising campaigns by tracking the eye movements and facial expressions of test subjects via a special webcam. This solution is three times cheaper and faster than existing systems. Following the desktop product, EyeSee is currently hard at work on a mobile version of the software, which will position the company to capitalise on the growing mobile market. As retailers, as well as other companies, increasingly target their promotional campaigns on this market, the development of mobile applications and the launch of special mobile websites continue to grow exponentially. This new market is a perfect proving ground for a growing company like EyeSee, which is adding to the success of Belgian start-ups in the US.

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