Management Programmes in Marketing & Sales

Intensive programmes

This intensive, high-level management programme provides you with a theoretical, conceptual and practical foundation for understanding and applying the latest techniques and insights in Marketing & Sales. It is a long-term programme that requires about three years of experience in Marketing or Sales.

Length: 18 days (12 days core modules, max 6 days of electives)
Language: English
Start: 24/04/2017

Short focused Programmes

Our short focused  programmes address today’s most relevant business issues in a short but intense programme format. The number of programme days varies from 1 to 4 days, dependent on the programme.

The Sales Leadership Programme

Accelerate your sales results
Length: 7 days
Language: English
Start: 19/04/2017

Sales Management

Making your sales team more effective
Length: 3 days
Language: English
Start: 19/04/2017

Key account management

Understanding your customers better
Length: 3 days
Language: English
Start: 08/05/2017

Digital strategy

Re-imagine your business strategy for a digital world
Length: 3 days
Language: English
Start: 15/05/2017

Product management

Launch new products and services successfully
Length: 4 days
Language: English or Dutch
Start: 06/06/2017

Strategic Business-to-Business Marketing

Drive success in business-to-business markets
Length: 4 days
Language: Dutch or English
Start: 08/06/2017

Data-driven marketing

From small to big data
Length: 3 days
Language: English
Start: 19/06/2017

Omnichannel in Retail

Move from a store-centric to a customer-centric view of retailing
Length: 4 days
Language: English
Start: 02/10/2017

Brand Management and Communication

Building brands in the 21st century
Length: 4 days
Language: English
Start: 16/10/2017

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
programmeadvisor@vlerick.com
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
16 Feb
Drop In on our Leuven Campus
Category: General Info Sessions

11 Mar
Experience Vlerick Day Ghent
Category: General Info Sessions

16 Mar
Experience Vlerick Day Brussels
Category: General Info Sessions

Meet our participants

Students & faculty
Would like to speak to one of our former participants? Let us know!

Vlerick expertise in Marketing & Sales

  1. Capture the value you deserve

    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
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