Key Account Management

Understanding your customers better

Customers are the only resource that brings in money into your company. Key Account Managers are supposed to profitably manage their largest, most critical customers, i.e. their strategic accounts. This function has become essential to today’s organisations, so you'd better be prepared.

Why this programme?

Why this programme?

You will master the most important key account management skills to improve your sales results.

For whom?

For whom?

Managers who are (going to be) responsible for (key) accounts.

Detailed Programme

Detailed Programme

This 3-day programme covers 4 modules, each of them focusing on an essential part of key account management.

Practical info


Type: Short Focused

Length: 3 days

Start: 20/11/2017

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Meet Us

Info Sessions & Open Days
01 Jun
MBA Info Session in Moscow
Category: General Info Sessions

02 Jun
Drop In on our Brussels Campus
Category: General Info Sessions

08 Jun
Experience Vlerick Day Ghent
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

& Rankings

Equis Association of MBAs AACSB Financial Times