Take an MBA in China

Beijing International MBA Programme (BiMBA)

This full-time MBA programme can be completed in one year and offers many advantages:

• the teaching language is English;
• professors come from renowned US, European and Asian business schools;
• currently, students represent more than 20 nationalities and the 2008 class includes 40% international students.
• students are encouraged to work in groups, exposing themselves to different cultures and businesses, which greatly enriches the entire educational experience.

Chinese MBA with a global dimension

Emerging economies like China, Russia, Brazil and India are going to be the drivers of the 21st century economy. Many European companies would like to do business with China, but Chinese culture is so different that explicit knowledge, experience and guidance are needed. The obvious course of action for Vlerick is therefore to seek alliances in those countries. This strategy has formed the basis of partnerships that open up markets in both directions, for European export firms to develop business in other countries and for individuals in other countries to enjoy a high-quality management education.

BiMBA draws together a group of world-class scholars and experts, from both home and abroad, renowned for their achievements in business-related fields, teaching practice, academic research, policy analysis, management consulting, etc. To meet the goal of providing top-level MBA education, the curriculum is designed to link western management theories with China’s economic and social realities so as to offer students both global and Chinese perspectives. A growing, emerging economy offers an enormous learning resource for the rest of the world, and also for a business school. It is a mutual learning experience.

History of BiMBA

The BiMBA programme was established in 1998 as a joint venture between a consortium of American business schools and the China Center for Economic Research (CCER). Near the end of this ten-year agreement, CCER started looking for a new suitable partner. The increasingly successful global profile of Vlerick Leuven Gent Management School led them to Belgium. Peking University felt fully convinced of Vlerick’s overall quality and invited the School to deliver an international MBA programme.

In October 2008 Vlerick Leuven Gent Management School took over academic responsibility for the full-time and part-time international English-language MBA at Peking University. The concept is to design a China-based international MBA aimed at:

• future Chinese global business leaders
• young international business leaders

who fulfil the requirement of having a comprehensive understanding of China, its business culture and its place as an economic powerhouse for the 21st century.