MBA Experience Event - Ghent campus
Vlerick MBA Programmes
From Code to Consciousness: Decoding the GenAI Era
What happens when machines start to act a little too much like us? Join us and find out.
Immerse yourself in the Vlerick MBA experience and discover the path that fits your ambitions. This event brings together inspiring faculty, participants, and thought leaders, giving you a first-hand look at our three Executive MBA formats (Global Executive MBA, Online Executive MBA and Executive MBA) and our Full-time MBA. You’ll gain valuable insights and a deeper understanding of the transformative power of the Vlerick community.
Practical details on this MBA Experience Event
- Date: Saturday, 13 September 2025
- Time: 9:30 AM – 1:30 PM (CEST)
- Location: Vlerick Ghent Campus
AGENDA
- 09:30 AM – 10:00 AM: Welcome
- 10:00 AM – 10.30 AM Overview of MBA programmes and general Q&A
- 10:30 AM – 11.00 AM: Coffee break with current Executive MBA participants on Ghent campus.
- 11:00 AM – 12:30 PM: Workshop “From Code to Consciousness: Decoding the GenAI Era” – facilitated by Vlerick Professor Martin Butler
- 12:30 PM – 1:30 PM: Lunch with current Executive MBA participants & optional possibility to discuss any further questions with the Vlerick staff in Ghent.
During the workshop, you will discover how we moved from handcrafted algorithms to machines that generate, create, and surprise us. Uncover what this means for your business, your role, and the future of intelligent work. We take a quick but deep dive into the mind of modern AI; where it came from, how it thinks, and where it’s inevitably going.
We are looking forward to welcoming you to our Vlerick Ghent Campus!
Speaker
Martin Butler
Professor of Management Practice
Martin Butler lectures in digital transformation, digital resilience and technology futures.
REGISTER TODAY
Discover what’s new in the MBA programmes
Professor Martin Butler, Academic Director for the MBA, explains why now is the right time for our MBA programmes to evolve. He also discusses what’s changed in the new programmes – including a greater focus on leadership and entrepreneurial thinking, more opportunities to specialise and more ways to grow your network.
Success stories
Sara Lesina
Lonza
Some people think an MBA is only about accounting or finance. It's a lot more than that. An MBA is an opportunity to explore what you want to do in life - and it gives you the instruments to do it.
Oliver Regidor
Euroclear
I have learned to negotiate. I have learned to deal with difficult situations. I have learned to understand what people want and how to get them on board. Without these skills, you cannot lead.
María García Salmones
Ignition
On the one hand, you have courses about frameworks, techniques and theory. But you need the courage to actually do these things. The leadership courses and self-development empower you. Thanks to that I could create my own start up community and my own company.
Sebastian Spencer
Médecins sans Frontières
I have completed a lot of training in my career, and the level of personal attention you receive at Vlerick is beyond anything I've received anywhere else.
Get in touch!
Sihame Ghaddab
Customer Relationship Manager – Global, On-campus and Online Executive MBA