Digital transformation is a journey. For many, it starts with targeting productivity, efficiency and boosting collaboration and innovation. And for visionaries, it can also power organisations to become forces for positive, sustainable impact.
This is when digital transformation becomes Digital with a Purpose.
With Vlerick, you can become a visionary who deploys digital technologies with purpose. You can explore what digital transformation means for your organisation. And you can have an even greater positive impact – on the bottom line, on society and on the environment.
Today, organisations must be able to respond seamlessly to rapid change. At the same time, they need to lead the way in sustainability. Digital with a Purpose allows them to do both, in ways that are comprehensive, goal-oriented and purposeful, and sustainable.
Comprehensive thinking is key to achieving Digital with a Purpose – even if your plans for digital only extend to parts of your organisation. Involve all areas of the business – and work together to assess priorities for transforming products, services and processes.
Digital transformation is a means to an end. So what are your goals? How do they help you meet corporate objectives? And how should you deploy digitalisation to achieve them? To create sustainable, competitive advantage, digital transformation must be aligned to strategy and purpose.
Of course digitalisation and digital transformation should boost performance. And it should also help your organisation to become more sustainable, reducing its ecological footprint and improving wellbeing. Digital with a Purpose means people, planet and profit all benefit.
Discover our Digital with a Purpose vision – and explore how it can help your organisation to become a profitable, sustainability powerhouse.
Digital with a Purpose matters to all professionals, in all functions and sectors. Wherever you are in your digitalisation journey – and whatever your industry or size – we help you move forward.
Bring your teams on the journey with a customised programme. Designed for the specific needs and ambitions of your organisation and delivered by our expert faculty, a customised programme brings your people together behind the vision, and gives them the skills to make transformation a reality.
Carry out our Digital Maturity Scan to understand where you are now – and where opportunities lie. The tool assesses your organisation’s digital capability – and pinpoints performance in people, planet and profit. This provides a clear starting point – and a baseline to measure performance against.
We designed our Digital Leadership Game to accelerate learning. It prompts participants to approach digital transformation in an integrated, end-to-end, strategic way. Because if you’re not thinking comprehensively about digital technology, then you’re unlikely to transform.
Achieving Digital with a Purpose is about more than technology. It’s also about people, their skills and thinking.
Our Masters in Marketing and Digital Transformation – and our Masters in General Management with a focus on Business Analytics and AI – give participants the outlook, skills and connections to succeed.
Insight is a huge driver of business success. Our research centres give you unique opportunities to shape and obtain academically robust insight. And partnering with us unlocks worlds of possibilities.
Access a unique network of knowledge and activities in our research centres:
Some of the most prominent businesses in Europe partner with Vlerick to enhance their decision-making. Our impartial academic insights, tools and methodologies keep you at the forefront of business thinking.
Be inspired by our frequently updated, open access database of research on digitalisation and digital transformation. Search articles, books, cases and doctoral dissertations – all written by Vlerick faculty and researchers.
At every stage of the digital transformation journey, our experts push the boundaries of understanding.
Start a conversation today to discover how Vlerick can help you take the lead on Digital with a Purpose.
Digital with a Purpose is a powerful way to address one of the most critical challenges businesses face today. Our years of experience, research, teaching and facilitating projects mean we can help you find ways forward. Whether you want to accelerate implementation in a discrete area, or create a path to total transformation, we’re here to help you create sustainable competitive advantage.
With Vlerick on your side, your organisation can thrive and create positive impact in this digital world.