When Natasa Zivanovic and Ruben Vandenbulcke visited the Google offices in Brussels with their full-time MBA classmates, and heard what the Ghent-based machine learning company ML6 plans to do with artificial intelligence, they knew straight away: this was their chance to do an in-company project at the cutting edge of digital technology. After successfully pitching to ML6, they were asked to draw up a plan to bring the state-of-the-art ECC.AI product to the market.