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We have extensive expertise in 3 specific industries – HealthcareEnergy and Financial Services – and 2 strategic themes with high business impact – Digital Transformation and Innovation & Entrepreneurship

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    Venture Design for entrepreneurs – think first, then act

    Date: 24/04/2017
    Category: Opinions
    Design and business. Two things that have more in common than you might surmise at first glance. Anyone toying with a good idea for launching a new product or service is often told to hit the ground running and go to market quickly, with the underlying idea being “just give it a try”. This involves a process of trial and error, and sometimes investments do not always have the desired results. Venture Design works the other way around. It requires you to stop and think, then develop an overall concept so you can launch your product to market with a substantial lead.
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