Over the years, Vlerick alumnus Jennifer Elliot has consciously looked for her ‘Ikigai’ – the Japanese secret for a long and happy life – which includes work that you like and are good at. Jennifer started out by studying Law. After her Masters in General Management, she worked for 10 years as a Marketing expert in large corporate environments. Finally, her professional search has led her to create her own jewellery label: Elliot & Ostrich.