After months of hard labour, the five finalists of KBC Superpitch, a marketing assignment for Vlerick Masters students, presented their cases to KBC’s senior management in the packed auditorium at KBC’s head office in Brussels. Under the guidance of Frank Goedertier, Professor of Marketing at Vlerick, and Sven Evens, Strategy & Innovation Manager at KBC Insurance, students from the Ghent, Brussels and Leuven campuses have been carefully shaping their ideas into a compact business case.