How to go about digital strategy in the financial services industry?

Digital technologies and innovations are evolving at high speed. Especially in the financial services sector dramatic digital transformations are heralding the end of business as usual. Moreover, new competitors are lurking around the corner. In order to help banks and insurers to exploit the full potential of digital and FinTech, Vlerick Business School has developed an international digital strategy programme that will focus on how firms in the financial services industry can formulate and plan their digital strategies. This new 3-day programme is organised together with Enterprise Ireland, a government agency responsible for the development and growth of Irish enterprises in world markets.

Taking place in Dublin – the technology hub of Europe, the programme consists of  4 building blocks that each focus on an important part of digital strategy in an international and financial services context. You will learn how to develop a digital strategy, plan digital marketing initiatives to implement that strategy, use web technologies, social media networks and mobile applications, and finally monitor and measure the result of your social media and digital initiatives.

Steve Muylle, professor of Marketing and Digital Strategy at Vlerick Business School, elaborates: “When talking about digital strategy we will take into account both technology and market factors, as well as strategic priorities, resources and capabilities, products and services, and business models. In order to apply what has been learnt and to assess the present-day digital strategies of the participants, I will use award-winning case studies such as Bank of America and Hello Bank, as well as in-class exercises. The programme will be complemented with business speakers from disruptors from the financial services industry and other industries.”

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