Vlerick research in top 5 most frequently downloaded articles at California Management Review

According to the annual article usage report by the California Management Review (CMR) the article “B2B Brand Architecture” by Vlerick professors Steve Muylle and Deva Rangarajan is ranked among the top 5 most frequently downloaded articles. David Vogel, Editor-in-Chief of CMR states: “Clearly, your article has been extensively valuable to our readers.”

California Management Review which is published by University of California Press is listed in the Financial Times list of top journals. The University of California Press groups publications from all universities in California and is located at the prestigious university of Berkeley.

Steve Muylle, professor of Marketing at Vlerick: “Ranking among the top 5 most downloaded articles at California Management Review shows the appreciation of our work, not only by leading academics, but also global practitioners, as CMR publishes articles that are both research-based and address issues of current concern to managers."

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