Why stories? Today it seems that marketers are all catching on to the effectiveness in connecting with consumers. When information is communicated in a story form, we seem to be affected more deeply by it. The question arises: ‘How should I build a good story in order to touch people?’
- Christophe Ghéwy, Creative partner at Bowling (presentation in Dutch)
- Jeffer London, Professional storyteller
- Jeroen Wils, Communication Expert (presentation in Dutch)
For the next Marketing Shower on 20/12/2012, we have invited 2 experts to sprinkle us with their insights on storytelling. Come and listen to their stories on how they ‘Dare, Believe & Work’.
Join us, get showered and share your soap!