Frank Goedertier
Associate Professor of Marketing
Passionate about marketing, customer journey management, brand strategy and impactful public speaking.
Frank Goedertier’s research and teaching spans multiple topics – including brand strategy, managing customer journeys via technology-enabled decision architecture aids, psychological pricing tactics, man-machine interactions in the downstream, customer attitudes and actions in the context of sustainability. He also explores how customers cope with information overload and teaches public speaking with impact. Frank’s work has been published in renowned international marketing journals.
At Vlerick, Frank teaches on multiple MBA, Masters and executive education programmes. And he’s the Programme Director of our Masters in Marketing and Digital Transformation.
Who am I?
- Associate Professor and Partner at Vlerick Business School
- Doctor in Applied Economics at Ghent University
- Master in Marketing Management at Vlerick Business School
- Master in Communication Sciences at KU Leuven
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