Passionate about marketing, customer journey management, brand strategy and impactful public speaking.
Frank Goedertier’s research and teaching spans multiple topics – including brand strategy, managing customer journeys via technology-enabled decision architecture aids, psychological pricing tactics, man-machine interactions in the downstream, customer attitudes and actions in the context of sustainability. He also explores how customers cope with information overload and teaches public speaking with impact. Frank’s work has been published in renowned international marketing journals.
Consumer strategy and tactics
Public speaking and presentation skills
Customer management in the digital age