Xzavier He

Xzavier is a Lecturer in the marketing field at Vlerick, where he teaches content and social media marketing, data-driven marketing strategy, and FMCG.

His course on Content and Social Media Marketing draws from current market trends and leverages the power of digital platforms. It’s designed to equip students with strategies to create impactful content, effectively engage audiences, and harness social media's potential to achieve business goals.

In his Data-Driven Marketing Strategy course, Xzavier emphasises the significance of data in today's marketing landscape. Students are introduced to analytical tools and methodologies to derive actionable insights, ensuring marketing strategies are not only innovative but also grounded in empirical evidence.

He also organises Vlerick’s FMCG bootcamp, which aims to provide insight into trends, challenges and the different stakeholders involved in marketing and selling fast-moving consumer goods.

Who am I?

• Lecturer at Vlerick Business School and Antwerp University
• Doctor in Marketing at Vlerick Business School and KU Leuven
• Master in International Marketing Strategy at UHasselt
• Master of Science in Information Systems Management at the Holy Family University, USA