The journey to marketing and sales excellence

How did DSM transform its sales and marketing capabilities?

Find out about this award-winning collaboration at the prestigious EFMD Awards.

The learning journey for the company’s sales and marketing teams has totally transformed the way DSM markets and sells its products and services. It has improved culture, enhanced skills and accelerated career progression – and is now expanding to other areas in the organisation. And why has it been such a great success? Because of the strength of the partnership. In this paper our DSM and Vlerick explain how the partnership was turned into a success story.

The journey to marketing and sales excellence

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Grettel Siegert

Grettel Siegert

BU Head Customised programmes