Detailed Programme

The ‘Creating Business Value with Big Data’ programme consists of 4 modules:

Module 1: Big Data Management (Day 1)

Connecting the worlds of data scientist and business expert by:

  • Linking your digital strategy to your analytical strategy
  • Presenting an overview of typical analytical & Big Data applications that create value in several industries (Finance, Retail, Telecom, Pharmaceuticals, …)
  • Managing analytical teams and big data projects.

Module 2: Big Data Analytics (Day 2)

Familiarising participants with the basic concepts of several advanced analytical techniques, with a focus on showing the business value of:

  • Network Analysis
  • Text Mining
  • Process Mining
  • Artificial Intelligence

Module 3: Operationalizing Big Data (Days 3 & 4)

Turning insights into actions by:

  • Integrating multiple data sources
  • Integrating big data technology with existing infrastructure
  • Leveraging high-velocity data
  • Sounding-board session in which you pitch your Big Data in-company project idea and get feedback from Vlerick faculty

Module 4: Cultivating Big Data (Day 5)

Cultivating data-driven decision-making to optimally exploit the newly created Big Data benefits in your organisation:

  • How to win customer buy-in by dealing with ethics and privacy in a big data world
  • How to change toward a data-driven organisation
  • How to optimally communicate Big Data projects

Comeback day (half day, 3 months later)

  • Three months after the core modules we will meet again to check status of your Big Data project and re-connect with your peer participants.

The value of the programme

The real value of this programme is revealed when you start to implement what you have learned. That’s why we organise a sounding-board session and a comeback day to help you launch a Big Data project in your organisation.

  • During the sounding-board session, you pitch a Big Data project idea and receive valuable feedback from Prof Philippe Baecke, the Programme Director and an expert in Big Data and Business Analytics, as well as from your peers.

  • Comeback day is an important final part of your learning journey. Together we will recapitulate the learnings from the past modules, answer your pressing questions and (optionally) present your final project. This is also a moment to re-connect with the group.

To help you put theory into action, the sounding-board session takes place 1 month after the programme starts (in Module 3) and comeback day is organised 3 months after the programme ends. Get ready to have an impact on your organisation!

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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