Detailed Programme
The ‘Creating Business Value with Big Data’ programme consists of 4 modules:
Module 1: Big Data Management (Day 1)
Connecting the worlds of data scientist and business expert by:
- Linking your digital strategy to your analytical strategy
- Presenting an overview of typical analytical & Big Data applications that create value in several industries (Finance, Retail, Telecom, Pharmaceuticals, …)
- Managing analytical teams and big data projects.
Module 2: Big Data Analytics (Day 2)
Familiarising participants with the basic concepts of several advanced analytical techniques, with a focus on showing the business value of:
- Network Analysis
- Text Mining
- Process Mining
- Artificial Intelligence
Module 3: Operationalizing Big Data (Days 3 & 4)
Turning insights into actions by:
- Integrating multiple data sources
- Integrating big data technology with existing infrastructure
- Leveraging high-velocity data
- Sounding-board session in which you pitch your Big Data in-company project idea and get feedback from Vlerick faculty
Module 4: Cultivating Big Data (Day 5)
Cultivating data-driven decision-making to optimally exploit the newly created Big Data benefits in your organisation:
- How to win customer buy-in by dealing with ethics and privacy in a big data world
- How to change toward a data-driven organisation
- How to optimally communicate Big Data projects
Comeback day (half day, 3 months later)
Sounding-board sessions
The real value of this programme is revealed when you start to implement what you have learned. That’s why we organise 2 sounding-board sessions to help you launch a Big Data project in your organisation.
- During the 1st sounding-board session, you pitch a Big Data project idea and receive valuable feedback from Prof Philippe Baecke, the Programme Director and an expert in Big Data and Business Analytics.
- During the 2nd sounding-board session, you present your in-company project to receive final feedback from Vlerick faculty and your peer participants.
To help you put theory into action, the sounding-board sessions take place 1 month after the programme starts (in Module 3) and 2 months after the programme ends (the Comeback Day). Get ready to have an impact on your organisation!