Detailed Programme

The ‘Creating Business Value with Big Data’ programme consists of 4 modules:

Module 1: Big Data Management (Day 1)

Connecting the worlds of data scientist and business expert by:

  • Linking your digital strategy to your analytical strategy
  • Presenting an overview of typical analytical & Big Data applications that create value in several industries (Finance, Retail, Telecom, Pharmaceuticals, …)
  • Managing analytical teams and big data projects.

Module 2: Big Data Analytics (Day 2)

Familiarising participants with the basic concepts of several advanced analytical techniques, with a focus on showing the business value of:

  • Network Analysis
  • Text Mining
  • Process Mining
  • Artificial Intelligence

Module 3: Operationalizing Big Data (Days 3 & 4)

Turning insights into actions by:

  • Integrating multiple data sources
  • Integrating big data technology with existing infrastructure
  • Leveraging high-velocity data
  • Sounding-board session in which you pitch your Big Data in-company project idea and get feedback from Vlerick faculty

Module 4: Cultivating Big Data (Day 5)

Cultivating data-driven decision-making to optimally exploit the newly created Big Data benefits in your organisation:

  • How to win customer buy-in by dealing with ethics and privacy in a big data world
  • How to change toward a data-driven organisation
  • How to optimally communicate Big Data projects

Comeback day (half day, 3 months later)

  • Sounding-board session in which you present the design of your in-company project and get final feedback from Vlerick faculty and peer participants

Sounding-board sessions

The real value of this programme is revealed when you start to implement what you have learned. That’s why we organise 2 sounding-board sessions to help you launch a Big Data project in your organisation.

  • During the 1st sounding-board session, you pitch a Big Data project idea and receive valuable feedback from Prof Philippe Baecke, the Programme Director and an expert in Big Data and Business Analytics.

  • During the 2nd sounding-board session, you present your in-company project to receive final feedback from Vlerick faculty and your peer participants.

To help you put theory into action, the sounding-board sessions take place 1 month after the programme starts (in Module 3) and 2 months after the programme ends (the Comeback Day). Get ready to have an impact on your organisation!

The Vlerick Difference

We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference. Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career. Learning at Vlerick really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.

Digital − the new normal in business − will also strengthen your learning process. Our online platform ‘Showpad’ and the use of a tablet grant you access to all of the learning materials anywhere, anytime, and enable you to go beyond note-taking: take pictures of the flipchart during a brainstorming exercise, record a video of a role play, participate in a quick poll, create a Wikipage together … and share them on the spot with your group.

Find out more

We facilitate your journey. You make the difference.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
24 Apr
Drop In on our Leuven Campus
Category: General Info Sessions

29 May
Drop In on our Brussels Campus
Category: General Info Sessions

30 May
Vlerick Experience Day Amsterdam
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. “We must transform ourselves first”

    Piva eGov is a provincial internal independent agency, originally set up to provide operational ICT support to local authorities in East Flanders. “But if you want them to be able to take on the challenges of today, changes must primarily be made at the strategic ICT level,” says Dirk Goeminne, the agency's director. Together with Vlerick, piva eGov has developed a new customised service provision to help local authorities with their digital transformation.
  2. How to convince your online customers as a newcomer?

    A growing number of established companies are turning to e-commerce as an additional sales channel. Plenty of smaller start-ups, however, choose to set up only an online shop, without investing in physical points of sale. How can you convince first-time consumers to buy your products or services online, as an unfamiliar vendor? Are all kinds of guarantees sufficient? Or should you consider investing in a customer review module?
All articles