Detailed Programme
The ‘Creating Business Value with Big Data’ programme consists of 4 modules:
Module 1: Big Data Management (Day 1)
Connecting the worlds of data scientist and business expert by:
- Linking your digital strategy to your analytical strategy
- Presenting an overview of typical analytical & Big Data applications that create value in several industries (Finance, Retail, Telecom, Pharmaceuticals, …)
- Managing analytical teams and big data projects.
Module 2: Big Data Analytics (Day 2)
Familiarising participants with the basic concepts of several advanced analytical techniques, with a focus on showing the business value of:
- Network Analysis
- Text Mining
- Process Mining
- Artificial Intelligence
Module 3: Operationalizing Big Data (Days 3 & 4)
Turning insights into actions by:
- Integrating multiple data sources
- Integrating big data technology with existing infrastructure
- Leveraging high-velocity data
- Sounding-board session in which you pitch your Big Data in-company project idea and get feedback from Vlerick faculty
Module 4: Cultivating Big Data (Day 5)
Cultivating data-driven decision-making to optimally exploit the newly created Big Data benefits in your organisation:
- How to win customer buy-in by dealing with ethics and privacy in a big data world
- How to change toward a data-driven organisation
- How to optimally communicate Big Data projects
Comeback day (half day, 3 months later)
The value of the programme
The real value of this programme is revealed when you start to implement what you have learned. That’s why we organise a sounding-board session and a comeback day to help you launch a Big Data project in your organisation.
- During the sounding-board session, you pitch a Big Data project idea and receive valuable feedback from Prof Philippe Baecke, the Programme Director and an expert in Big Data and Business Analytics, as well as from your peers.
- Comeback day is an important final part of your learning journey. Together we will recapitulate the learnings from the past modules, answer your pressing questions and (optionally) present your final project. This is also a moment to re-connect with the group.
To help you put theory into action, the sounding-board session takes place 1 month after the programme starts (in Module 3) and comeback day is organised 3 months after the programme ends. Get ready to have an impact on your organisation!