Brand Management and Communication

Building brands in the 21st century

Face the major challenges of brand management and communication today. From digitalisation to information overload, social responsibility, increasing consumer skepticism and the importance of accountability. Develop the skills you need to manage your brands, get them out there and keep them future-proof!

Why this programme?

Why this programme?

You will connect theory to practice, and back again. Theoretical concepts and insights turn real through real-life examples, business cases and exercises. You’ll learn from faculty’s lectures as much as from interaction and exchange with their peers.

For whom?

For whom?

Professionals active in marketing, brand management and/or marketing communication.

Detailed Programme

Detailed Programme

This 4-day programme covers four modules with each time first the theoretical background, essential to learn how to manage your brand and to communicate about it, and secondly a guest speaker’s testimonial.

Practical info


Type: Short Focused

Length: 4 days

Start: 22/10/2018

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
09 Jul
Drop In on our Leuven Campus
Category: General Info Sessions

11 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

24 Oct
Vlerick Experience Day
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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