Brand Management

Building and managing brands in the digital age

Brands are finding it increasingly difficult to secure consumer loyalty when facing oversupply and mature markets. So, how can you make sure that your brand will stand out? You will face many challenges: digitalisation, information overload, social responsibility and the consumer’s increasing scepticism. Moreover, the return on investment must also remain assured.

This programme will give you the skills to manage your brands and an opportunity to learn how to think and act in terms of forward-looking marketing.

Why this programme?

Why this programme?

You will connect theory to practice, and back again. Theoretical concepts and insights turn real through real-life examples, business cases and exercises. You’ll learn from faculty’s lectures as much as from interaction and exchange with their peers.

For whom?

For whom?

Professionals active in marketing, brand management and/or marketing communication.

Detailed Programme

Detailed Programme

This 4-day programme covers four modules with each time first the theoretical background, essential to learn how to manage your brand and to communicate about it, and secondly a guest speaker’s testimonial.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 22/10/2019

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
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Meet Us

Info Sessions & Open Days
06 May
Great place to work® inspiration session : how to establish a great employee experience?
Category: General Info Sessions

13 May
Drop In on our Ghent Campus
Category: General Info Sessions

04 Jun
Drop In on our Brussels Campus
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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