Brand Management

Building and managing brands in the digital age

Brands are finding it increasingly difficult to secure consumer loyalty when facing oversupply and mature markets. So, how can you make sure that your brand will stand out? You will face a number of diverse challenges: digitisation, information overload and social responsibility.

Why this programme?

Why this programme?

This programme will give you the skills to manage your brands and an opportunity to learn how to think and act in terms of forward-looking marketing.

For whom?

For whom?

Professionals active in marketing and brand management.

Detailed Programme

Detailed Programme

This 4-day programme covers 4 modules: each module includes theoretical background (essential to learning how to manage your brand and to communicate about it) and then a guest speaker from the B2B & B2C sector.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 26/10/2020

Language: English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
09 Jun
Meet our programme advisor online
Category: General Info Sessions

09 Jun
Meet our programme advisor online
Category: General Info Sessions

08 Oct
Experience Vlerick Evening
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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