Product Management

Launch new products and services successfully on the market

As a product manager, you need to successfully position and introduce new products and services; maintain a balance between Sales and R&D; manage the product lines of existing products and innovations; and turn new products into a competitive advantage.

Product Managers are key performers in all sectors of the labour market, although a formal bachelor’s or master’s degree in Product Management does not exist. To fill this educational gap, Vlerick has developed this programme to help you excel as a Product Manager and perform your job at your best.

In this programme, you learn what the key capabilities and skills of a product champion are − and how to implement them.

After this 4-day programme, you will return to your organisation with a Product Management toolbox that includes all of the fundamental concepts, models and frameworks − ready to apply in practice.

Upcoming Editions

Start: 19/11/2019

Venue(s): Vlerick Campus Ghent

Language: Dutch

Enrol (Gent)

Start: 11/05/2020

Venue(s): Vlerick Campus Brussels

Language: English

Enrol (Brussel)

Why this programme?

Why this programme?

You will sharpen and deepen your knowledge of the latest product management concepts and practices.

For whom?

For whom?

In this section, you will learn about the target group for this programme.

Detailed programme

Detailed Programme

This 4-days programme covers a range of topics essential to successfully introducing new products and services into the market.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 19/11/2019

Language: English or Dutch

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
17 Oct
Experience Vlerick Evening
Category: General Info Sessions

12 Nov
Drop In on our Brussels Campus
Category: General Info Sessions

10 Dec
Drop In on our Ghent Campus
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

Related Articles

  1. Seven things that brilliant product managers do (and how to learn them)

    When you were eight years old, what did you want to be when you grew up? Did you have a dream job in mind? It’s rare to meet a product manager who says that it has always been their dream job. Yet when you get to it, being a product manager is one of the most exciting and rewarding professional roles you could ever embrace. It’s a role where you can take ownership, gain the respect of your colleagues and peers – and lay the foundation for a successful career.
  2. How do you innovate with a focus on the market?

    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
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