Product Management

Launch new products and services successfully

Get the inspiration you need to become a true product champion. By the end of the Product Management programme, you will be able to strategically position your product, convince your internal and external customers and leverage your competitive advantage in the marketplace.

Why this programme?

Why this programme?

You will sharpen and deepen your knowledge of the latest product management concepts and practices.

For whom?

For whom?

In this section, you will learn about the target group for this programme.

Detailed programme

Detailed Programme

This 4-days programme covers a range of topics essential to successfully introducing new products and services into the market.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 27/11/2017

Language: English or Dutch

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
04 Dec
DBA Info Session Brussels
Category: General Info Sessions

06 Dec
Vlerick Experience Day Eindhoven
Category: General Info Sessions

07 Dec
Drop In on our Brussels Campus
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

Related Articles

  1. The “James” Banking Experience - robots taking over from humans for investment advice?

    In view of data-driven and customer-centric user experiences becoming ever more important, BNP Paribas Fortis developed ‘James’, an online and personal investment advice service that is both human and digital. Since the launch in 2009, the James’ customer base expanded from 20,000 to 100,000. This case study analyses the implications of using digital technologies for customer interactions in retail banking.
  2. When Customer Journey Thinking Meets Cost-Risk Analysis

    Name the first thing that comes to mind when you hear ‘marketing’. Is it getting your product or service noticed? Attracting potential buyers? Closing a sale? Designing your packaging? It’s all of that indeed, but the essence of marketing should always be … your customer.
All articles