Product Management

Launch new products and services successfully on the market

As a product manager, you need to successfully position and introduce new products and services; maintain a balance between Sales and R&D; manage the product lines of existing products and innovations; and turn new products into a competitive advantage.

Product Managers are key performers in all sectors of the labour market, although a formal bachelor’s or master’s degree in Product Management does not exist. To fill this educational gap, Vlerick has developed this programme to help you excel as a Product Manager and perform your job at your best.

In this programme, you learn what the key capabilities and skills of a product champion are − and how to implement them.

After this 4-day programme, you will return to your organisation with a Product Management toolbox that includes all of the fundamental concepts, models and frameworks − ready to apply in practice.


 
If the regulations change, we will reconsider which format is best suited for this programme. You can rely on our agility and know-how to adapt your programme’s format to create the best solution. So, whether you learn with us on campus or online – or a hybrid of the two – you can be sure of a great experience.


Upcoming Editions

Start: 17/05/2021

Venue(s): Online

Language: English

Enrol (Online)

Start: 15/11/2021

Venue(s): Vlerick Campus Ghent

Language: Dutch

Enrol (Gent)

Why this programme?

Why this programme?

You will sharpen and deepen your knowledge of the latest product management concepts and practices.

For whom?

For whom?

In this section, you will learn about the target group for this programme.

Detailed programme

Detailed Programme

This 4-days programme covers a range of topics essential to successfully introducing new products and services into the market.

Practical info

Info

Type: Short Focused

Length: 4 days

Start: 17/05/2021

Language: Dutch or English

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
20 May
Meet our programme advisor online
Category: General Info Sessions

08 Jun
Meet our programme advisor online
Category: General Info Sessions

Our approach to learning

It’s all about you and your company’s challenges at Vlerick Business School. Discover our unique approach to learning!

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