Faculty

Frank Goedertier

Prof Frank Goedertier
Professor of Marketing at Vlerick Business School

Frank makes your brand stand out. Concentrating on developing theories to successfully engage in branding in the digital age, Frank also develops simple marketing tactics to communicate effectively in an era of information overload.
Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Walter Van Dyck

Prof Walter Van Dyck 
Associate Professor of Technology & Innovation Management at Vlerick Business School

Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems. Over the last 8 years, using ‘Entrepreneurial Boot Camp’ active learning formats, Walter has coached the emergence of more than 100 innovative ideas in global and multinational companies in the life sciences, smart systems and clean technology, and their combinations.
Peter De Prins

Prof Peter De Prins
Professor of Change & Leadership at Vlerick Business School

Peter is a passionate teacher and executive coach, delivering inspiring experiences and taking you on a journey of impactful insights that ultimately result in an increase of your personal and professional performance. Peter teaches change management, leadership and and focuses on the practical use of theoretical and academic models, making use of group-participation and collaborative learning.
Wouter De Maeseneire

Prof Wouter De Maeseneire 
Professor of Corporate Finance at Vlerick Business School

A passionate and experienced teacher, Wouter thoroughly enjoys explaining financial management principles by linking finance to business models and corporate strategies. His classes are often centred around self-developed cases that discuss the ABInbev deal, Walmart’s financial statements, Dell’s working capital management, Facebook’s IPO debacle, and Apple’s cash position.

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Meet Us

Info Sessions & Open Days
10 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Day
Category: General Info Sessions

08 Oct
Drop In on our Leuven Campus
Category: General Info Sessions

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    When you were eight years old, what did you want to be when you grew up? Did you have a dream job in mind? It’s rare to meet a product manager who says that it has always been their dream job. Yet when you get to it, being a product manager is one of the most exciting and rewarding professional roles you could ever embrace. It’s a role where you can take ownership, gain the respect of your colleagues and peers – and lay the foundation for a successful career.
  2. How do you innovate with a focus on the market?

    2014 saw the publication of the first edition of Customer Innovation by Professor Marion Debruyne. The second edition, written in collaboration with Professor Koen Tackx, was published last month. “Because things have been busier for me recently and Koen was already making extensive use of Customer Innovation in his lessons, I asked him to come on board,” Marion explains, “and then it became a joint project.” Marion and Koen explain what you can expect from this new publication, which comes highly recommended, even for those who have already read the first edition.
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