Faculty

Frank Goedertier

Prof Frank Goedertier
Professor of Marketing at Vlerick Business School

Frank makes your brand stand out. Concentrating on developing theories to successfully engage in branding in the digital age, Frank also develops simple marketing tactics to communicate effectively in an era of information overload.
Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Walter Van Dyck

Prof Walter Van Dyck 
Associate Professor of Technology & Innovation Management at Vlerick Business School

Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems. Over the last 8 years, using ‘Entrepreneurial Boot Camp’ active learning formats, Walter has coached the emergence of more than 100 innovative ideas in global and multinational companies in the life sciences, smart systems and clean technology, and their combinations.
Wouter De Maeseneire

Prof Wouter De Maeseneire 
Professor of Corporate Finance at Vlerick Business School

A passionate and experienced teacher, Wouter thoroughly enjoys explaining financial management principles by linking finance to business models and corporate strategies. His classes are often centred around self-developed cases that discuss the ABInbev deal, Walmart’s financial statements, Dell’s working capital management, Facebook’s IPO debacle, and Apple’s cash position.

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