Faculty

Frank Goedertier

Prof Frank Goedertier
Professor of Marketing at Vlerick Business School

Frank makes your brand stand out. Concentrating on developing theories to successfully engage in branding in the digital age, Frank also develops simple marketing tactics to communicate effectively in an era of information overload.
Koen Tackx

Prof Koen Tackx
Professor of Marketing & Strategy at Vlerick Business School

Passionate about how companies can create value for customers and capture value for their shareholders, Koen’s main focus is on corporate strategy and strategic marketing. His interests and expertise lie in how co-creation can enhance the strategy creation process, and how to balance between value creation and value capturing and how different strategies can influence this balance.
Walter Van Dyck

Prof Walter Van Dyck 
Associate Professor of Technology & Innovation Management at Vlerick Business School

Walter studies idea emergence, showing how inventions come about and transform into innovative business models in life science- and technology-based ecosystems. Over the last 8 years, using ‘Entrepreneurial Boot Camp’ active learning formats, Walter has coached the emergence of more than 100 innovative ideas in global and multinational companies in the life sciences, smart systems and clean technology, and their combinations.
Wouter De Maeseneire

Prof Wouter De Maeseneire 
Professor of Corporate Finance at Vlerick Business School

A passionate and experienced teacher, Wouter thoroughly enjoys explaining financial management principles by linking finance to business models and corporate strategies. His classes are often centred around self-developed cases that discuss the ABInbev deal, Walmart’s financial statements, Dell’s working capital management, Facebook’s IPO debacle, and Apple’s cash position.

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
[email protected]
Find the programme most relevant for you!

Download our programme calendar

Meet Us

Info Sessions & Open Days
08 Oct
Experience Vlerick Evening
Category: General Info Sessions

13 Oct
Experience Vlerick Evening
Category: General Info Sessions

20 Oct
Meet our programme advisor online
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. How do salespeople try to sell in times of Corona?

    The Covid-19 pandemic does not only affect businesses in general, but also the sales organisation. In this Business Watcher video, Visiting Professor Deva Rangarajan shares insights from a survey on how sales professionals are trying to do business in Corona times and what it means for the future of the sales profession.
  2. Business Today: A Red Queen’s Race

    Do you remember Wonderland? It’s the setting for Lewis Carroll’s 1865 children’s novel, Alice in Wonderland. It’s a land where nothing is as it seems and where the rules change constantly. And who has the power to change the rules of the game. The Red Queen. But what does a land that was invented have to do with business today? Quite a lot, actually! The unpredictable rules of Wonderland are often used as a metaphor for today’s turbulent business environment.
All articles