Faisal Setoe, Aegon Nederland N.V.
Manager Product Management Schade

"Product Management is still not very well represented in the academic field, although this function is rapidly gaining importance in organisations. In my role within Aegon, I was looking for a high-quality programme that would give me more depth in the area of Product Management. The Vlerick programme was relevant, energetic and especially challenging. Interesting topics were Pricing, Strategy and Portfolio Management. In just 4 days, you're up-to-date, challenged and inspired. I’m still reaping the fruits of the network that I built up there and applying what I learned in my daily practice.”
 Jean Vermeersch

Jean Vermeersch, New Valmar
Sales & Marketing Manager

This programme gave me a frame of reference to take our innovation to the market with more confidence and a clearer vision. The interaction with fellow entrepreneurs was really inspiring!"


Peter Van Overstraeten, InBev
Global Innovation Manager

“We want to be the world’s best, most profitable beer company. Innovation is a critical enabler of our strategy to get there.”

Drive real change in your organisation

A learning experience with real impact on your operations? A management programme tailored to the specific needs of your business? Contact us and discover how we can design and deliver customised programmes for your team that add genuine value to your organisation.

Need help?

Contact our Programme Advisor
Programme Advisor
Tel + 32 9 210 98 84
Find the programme most relevant for you!

Our programme finder allows you to find the management programme that best fits your needs.

Find a Programme

Meet Us

Info Sessions & Open Days
06 Sep
Drop In on our Ghent Campus
Category: General Info Sessions

05 Oct
Experience Vlerick Evening Brussels
Category: General Info Sessions

16 Nov
Drop In on our Leuven Campus
Category: General Info Sessions

No. 1 for Executive Education

Related Articles

  1. Capture the value you deserve

    The latest collaborative piece of research undertaken by PwC and Vlerick focuses on how companies engaged in ‘B2B2C’ relationships manage the power game with their channel partners. It questions how suppliers can reinvent their relationship with channel partners to spur profitable growth.
  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.
All articles