Understanding Annual Reports

Discover the story behind the numbers


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in Open Executive Education in Belgium and #24 worldwide


former participants


for Learning Impact

An annual report gives a picture of the financial capability of your company. But how do you read the balance sheet? In this two-day programme, you live and learn the story behind the numbers in the annual accounts. You learn to understand the balance sheet, profit-and-loss statement, cash flow overview and how to carry out a ratio-analysis. You become familiar with the most relevant essential concepts and make the leap to put them into practice with real-life examples. 

Detailed programme

In this programme you’ll immerse yourself in our interactive business simulation, FAST©, which helps you to become fully acquainted with all the key concepts of accounting and finance. Want to learn how to use financial terminology – and how to assess the health of your organisation in a professional, interactive way? Come and join.

Module 1: Introducing Annual Reports  

  • Learn key concepts 
  • Experience the FAST© simulation 
  • Discover balance sheets and profit-and-loss accounts 
  • Understand cash flow 

Module 2: Interpreting Balance Sheets and Profit-and-Loss Accounts 

  • Explore practice-based case studies 
  • Discover liquidity, profitability and solvency 
  • Learn the real meaning of value-add 

Interested in all the basic principles of financial management? ‘Understanding Annual Reports’ is part of the 7-day programme ‘Financial Management for Non-Financial Managers’.

Why this programme

  • Master all the key concepts in accounting and finance  
  • Discover how the outcomes of business decisions are reflected in the financial statements of your company 
  • Assess the health of an organisation and evaluate its future direction 

Who should attend

  • Professionals 
  • Functional managers outside finance 
  • General managers with little prior knowledge of finance 

Success stories

Athanasia Gkiouleka

Vlerick creates a fantastic opportunity for business executives (and others) to upgrade their financial competence and understanding in the most pleasant way. I found it very valuable to contribute to corporate decisions more completely and more justifiably. This programme is indeed an absolute must for all Senior Managers/Directors.


Wouter De Maeseneire

Wouter De Maeseneire

Professor of Corporate Finance

Wouter De Maeseneire is passionate about explaining financial management principles by linking finance to business models and strategies.

Mathieu Luypaert

Mathieu Luypaert

Professor of Corporate Finance

Mathieu Luypaert explains how insights into financial figures and decisions can lead to value creation.

Get in touch!

Saar Dhaene

Saar Dhaene

Marketing Manager Executive Education