in Executive Education according to the Financial Times
The competitive environment you’re facing is intense. Which means knowing how to build relationships with customers, and create seamless customer journeys, is critical for sales success.
In this 100% online, self-paced programme, you live and learn how to find customers, understand their needs, build strong relationships, add value and adapt for different customer profiles. You also discover how sales can be disrupted by technology – and prepare to take the leap as a confident sales professional.
Complete the five intensive Essentials in Sales Skills modules at your own pace…
Start Essentials in Sales Skills at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme, and you have a maximum of three months to go through all the modules.
It’s an online journey that’s packed with videos, interviews, exercises, questionnaires and real-life examples. You’ll also have background reading to do – and questions to help you reflect on your own experiences.
By the time you complete this programme, you’ll understand all the skills you need to make sales and build customer relationships. You’ll understand how to map your customer’s journey, allocate the right resources and collaborate with internal stakeholders to create value for customers – and integrate digital sales approaches. Whether you’re about to start out in sales, or you’re already leading a sales team, this programme will help you polish your skills, coach your colleagues – and become even more successful.