Product management

Product Management is a relatively new discipline. And as part of this first generation of product managers, you face a number of challenges – and opportunities. The Product Management programme is designed to help you navigate them successfully.

Over six modules, you’ll live and learn everything you need to know about product management - from theoretical concepts through to hands-on examples. By the end of the programme, you’ll have the confidence to leap into your role – with a product management toolbox at your fingertips. 

Module 1: Creating value as a Product Manager

• Discover the responsibilities and challenges product managers face
• Develop a winning value proposition
• Explore avenues for growth and managing product lines 

Module 2: Applied AI in Product Management

• Discover how AI can support market analysis and product discovery
• Identify new market opportunities and accelerate experimentation and product development
• Explore how AI enables new products and services, including ethical considerations and continuous improvement

Module 3: Bringing your products to market

• Learn to orchestrate a product launch from a communications perspective
• Explore strategic pricing and the impact it has on business
• Dive into pricing as a product marketing tool 

Module 4: Co-creating with customers

• Discover the drivers, benefits and motivators of co-creation
• Understand the conditions for success
• Explore potential obstacles and limits 

Module 5: Budgeting your product portfolio

• Learn to create a financial business plan for new products
• Learn to draw up a budget for your product portfolio
• Find out how to control your budget

Module 6: Influencing your internal and external stakeholders

• Discover how to build trust inside and outside your team
• Explore approaches for persuading people
• Find out what motivates people to change

• Explore how strategic positioning and pricing can enhance your product line in the future 
• Develop ideas for new products and services through innovation, co-creation and financial planning 
• Build high-performance relationships with internal and external stakeholders 

• Professionals transitioning into product management from R&D, engineering, design, marketing or sales
• Product owners or analysts looking to broaden their scope into full product management responsibilities
• Marketers and business developers seeking stronger product strategy and go-to-market insights
• Early-career product managers who want to strengthen their core skills and confidence in the role
  Professionals involved in developing, launching or managing products or services 

In previous editions, we had the pleasure of welcoming participants from companies like:

Boost your impact – and your budget
Did you know you may be eligible for:

• Group discount: Register three participants from the same company at the same time and get 15% off
• KMO-portefeuille: Flemish SMEs can apply for funding to cover training costs
• Alumni discount: Vlerick alumni receive 10% off as a thank you for their loyalty to the Vlerick Business School

Check all our benefits and make the most of your investment.