Iris Roelens

Profile

Iris obtained a Master’s degree Business Engineering in Management Information Systems at University of Antwerp in 2013, and has attended educational programs at University College London (UCL) and City University of Hong Kong.
Iris currently works as a Research Associate in the Consumer Marketing, Retail & Branding Cluster.

 

Job Title : Doctoral Researcher

Management Domain
Marketing & Sales

Expert in
Consumer Marketing

Publications

Articles in refereed journals with impact

  • Roelens I. Baecke P. Benoit D.  2016. Identifying influencers in a social network: the value of real referral data. Decision Support Systems, 91(November): 25-36.

Conference Presentations

  • Roelens I. Baecke P. Benoit D.  2016. Identifying influencers in a social network using customer referral behaviour. Paper presented at 28th European Conference on Operational Research, July 3-6, Poznan, Poland.

  • Roelens I. Baecke P. Benoit D.  2016. Identifying influencers in a social network. Paper presented at 19th World Marketing Congress, July 19-23, Paris, France.