Omnichannel in retail – time to put the customer, not the shop, first

Does the rapid growth of e-commerce herald the end of the physical shop? Professor Gino Van Ossel offers a solution in his new book ‘Omnichannel in retail: the answer to e-commerce’.

As a retail manager, you will be fully aware that change is needed. The last thing you need is doom-mongers predicting the end of the physical shop.

And yet a whole series of questions springs to mind:

  • Which way should you go?
  • Why is it not enough to simply launch a webshop and allow the consumer to collect his order from the retail outlet?
  • And what does this mean for brand manufacturers?
  • What if there were to be no more shops? Do you then have a problem as a supplier?

In this book, Gino Van Ossel offers a concrete solution. He argues in favour of omnichannel retail, where the customer is put first, not the shop.

With pertinent questions, clear models and handy checklists, Van Ossel guides retailers and brand manufacturers in their search for a tailor-made solution for their own company and own sector.

This book offers a robust conceptual framework and detailed practical advice. It’s a real must for anyone who is committed to the future of retail!’ Wouter Torfs, CEO Schoenen Torfs

About Gino Van Ossel

Gino Van Ossel is Professor of Retail and Trade Marketing at Vlerick Business School. He is one of Europe’s leading experts on retail management, shopping behaviour and omnichannel. He advises leading retailers and brand manufacturers on strategy, and is greatly in demand as a speaker, both at home and abroad. Gino is programme director of the Retail Leadership Programme, the programme Omnichannel in Retail and the Retail & Trade Marketing programme. He's also the moderator of the Vlerick Retail Platform.


Omnichannel in retail
Gino Van Ossel
ISBN 9789401416702
240 pages
€ 29.99       

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