When Customer Journey Thinking Meets Cost-Risk Analysis

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Our research insights translated into added value for you and your organisation Research – either academic or research for business – can only be valuable when shared. That’s why we translate our research into easy-to-read whitepapers focusing on the key insights that are relevant for you as a manager. This way, your organisation can profit directly from the latest research, the newest theories, the expertise of our faculty and much more.

Discover the consumer-based, crossover marketing strategy you can successfully apply to any business

Key insights

  1. The essence of marketing should always be your customer
  2. Ask yourself which costs and risks customers run into when they are (thinking of) buying a product
  3. By adding a layer of cost-risk analysis to the traditional framework of the customer journey, you immediately gain leverage.

Download the white paper

When Customer Journey Thinking Meets Cost-Risk Analysis

& Rankings

Equis Association of MBAs AACSB Financial Times