When Customer Journey Thinking Meets Cost-Risk Analysis
White papers – from theory into action
Our research insights translated into added value for you and your organisation Research – either academic or research for business – can only be valuable when shared. That’s why we translate our research into easy-to-read whitepapers focusing on the key insights that are relevant for you as a manager. This way, your organisation can profit directly from the latest research, the newest theories, the expertise of our faculty and much more.
Discover the consumer-based, crossover marketing strategy you can successfully apply to any business
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Key insights
- The essence of marketing should always be your customer
- Ask yourself which costs and risks customers run into when they are (thinking of) buying a product
- By adding a layer of cost-risk analysis to the traditional framework of the customer journey, you immediately gain leverage.
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Download the white paper