Vlerick Expertise in Strategy


27 results Number of Results per Page
  1. Case study

    ING Direct USA: Asset or liability for ING Group?

    ING Direct USA reinvented banking in the States and in the process rose from a crowd of over 12,000 banks to become one of the 30 largest banks by assets and deposits in the States. The company revolutionalised the American retail banking industry with a simple savings bank model, built around the customer. Nevertheless, the company faced a tough period during the financial crisis. What went wrong? Has ING Direct been able to recover?

  2. Taking strategy out of the boardroom: the GCB Berlin cases

    The GCB Berlin cases describe a strategic transformation process of a German bank. Over a period of 3 years, GCB Berlin has transformed into a customer-intimate financial institution. The management team of the company used Strategy Mapping, the Balanced Scorecard, and a new sales-and-service approach as transformation tools to get the entire organisation more strategy-focused.

  3. ING Logo

    ING direct: rebel in the banking industry

    ING DIRECT is one of the six business lines of integrated financial services provider ING Group and active in 9 different countries. The case describes how ING DIRECT USA has become the largest Internet-based bank in the United States, and one of the thirty largest banks of any sort in the country.

  4. Strategy matters

    Governments are keenly aware of the contribution small- and medium-sized enterprises can make to enhancing market integration in the EU and improving its global performance. But research suggests that institutional support is not yet responding fully to the diverse needs of SMEs with ambitions to succeed in global markets.

  5. Belgacom Logo

    Belgacom's Acquisition of Telindus: a One-Way Love Affair

    The Belgacom-Telindus cases revolve around corporate strategy and in particular the decision of the corporate parent to grow and expand the company via an acquisition. They lead the reader through the dynamics of an acquisition and serve to highlight the different strategic decisions involved before, during and after such a deal.

27 results Number of Results per Page