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We have extensive expertise in 3 specific industries – HealthcareEnergy and Financial Services – and 2 strategic themes with high business impact – Digital Transformation and Innovation & Entrepreneurship

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    Vlerick supports BAM in the launch of the Institute for Meaningful Marketing

    Date: 01/10/2020
    Category: Programme news
    The Belgian Association of Marketing (BAM) is launching the Institute for Meaningful Marketing (IMM) together with the leading Belgian business schools Vlerick Business School and Solvay Brussels School of Economics and Management. The Institute’s goal is to train marketeers to be curators of client-focused innovation and transformation projects. To this end, BAM has also devised the certification process through which students can be awarded a Certificate for Meaningful Marketing.
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