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    Honorary chairman Louis Verbeke awarded a Golden Spur for Economic Excellence

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    Category: Corporate News

    In the context of the 11-day event Vlaanderen Feest! and on the occasion of the Flemish public holiday on 11 July, the Flanders-Europe Movement will be presenting awards to deserving Flemish citizens as it does every year. Louis Verbeke, honorary chairman of Vlerick Business School, will be presented with a Golden Spur for Economic Excellence.

  2. AGC turns junior managers into agile leaders

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    Category: Programme news

    For the eighth time, AGC Glass Europe is inviting a select group of its junior managers to “take the JUMP” at Vlerick. “The Junior University Management Programme is the entry point to grow on a European level,” confirms Barbara Mayor, Learning & Development Manager at AGC. “The academic and sometimes out-of-the-box learning experience equips them with the management skills that are needed for agile leadership in our rapidly changing environment.”

  3. Digital transformation: four pioneers share their insights

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    Category: Programme news

    What do you absolutely need to know when it comes to digital transformation? We put that question to four pioneers on the closing evening of Take the Lead, an innovative academic programme that Vlerick business school and the newspapers De Tijd and L’Echo recently organised for 200 selected candidates.

  4. Vlerick team reaches international L’Oréal Brandstorm finals for the first time

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    Category: Student News

    For the first time, a team of Masters in Marketing Management students at Vlerick Business School has reached the world finals of the annual L’Oréal Brandstorm competition. At the L’Oréal headquarters in Paris Matthias Boterbergh, Eline De Meyer and Diego Bradt competed with some 40 other teams of 3 students. Previously, they made it through the Belgian finals and then the European finals successfully.

  5. Four myths about digital transformation dispelled

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    Category: Programme news

    From Hercules and the Ancient Greek gods to modern businesses: myths have always been around. Digital transformation has attracted its own set of stories as well. That is why Vlerick Business School, in partnership with De Tijd newspaper, has organised the fourteen-week Take the Lead programme, in which 200 managers from every sector of the economy learned more about the subject. As a result, we can start by banishing the following myths forever.

  6. Customer centricity does not replace a good strategy

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    Category: Opinions

    There are various synonyms of customer centricity, such as customer intimacy or total customer experience, which each have a different emphasis. That is quite confusing. What does customer centricity mean? And more importantly: how do you ensure that it is more than a marketing slogan? Kurt Verweire, professor of Strategy, provides the answers.

  7. Marleen Vaesen (Greenyard) wins the Vlerick Award 2017

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    Category: Alumni News

    Tonight Marleen Vaesen, CEO of Greenyard, has won the Vlerick Award 2017. The audience – who was able to vote both via internet as well as live at the event – chose her, because she led her company as business leader in its market segment with sustained results to the top.

  8. What if a storm hits us?

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    Category: Partner News

    The recent globalisation and digitalisation wave has brought numerous business enterprises into persistently turbulent waters, shaking them to their very foundations. One thing is clear: things have to change, and soon, too. But if a new course is to be charted, where should it point? To provide an effective answer to this question, PwC recently concluded a Prime Foundation Partnership focusing on ‘strategy in times of turbulence’. In the next few months, Vlerick will be asking six PwC customers ‘in full turbulence’ about their strategy. Read on for an interview with Axel Smits, Chairman of PwC Belgium, and Dean Marion Debruyne.

  9. To grow you sometimes need to let go

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    Category: Programme news

    Recently, 65 Flemish CEOs travelled to San Francisco for a week to visit several major companies, including Google, Samsung and Cisco, and to attend lectures at Stanford and Berkeley Universities. The aim of the trip was to give them access to first-hand knowledge about local corporate culture and working methods. The participating CEOs are all members of the Impulse Centre ‘Growth Management for Medium-Sized Enterprises’ (iGMO) at Vlerick Business School. Every two years, iGMO explores a new destination.

  10. BaaS promotes radical customer experience

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    Category: Opinions

    Banking as a Service (BaaS) puts customers at the centre of the financial services ecosystem. It’s fast becoming a popular concept – and was the topic of discussion at the latest edition of our FinTech Futures event. Our guest speakers shared their experiences of radical customer experience and how it works in their own organisations.

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