Digital marketing bootcamp at Brussels Airlines

In March our Masters students of the digital marketing bootcamp headed for Brussels Airlines for a digital bootcamp.

“The purpose of the digital marketing bootcamp is to visit companies in order to get first-hand information on how companies look at marketing, communication, strategy, etc.”, says Frank Goedertier, Assistant Marketing Professor. “In return, our students – the new kids on the block – come up with new insights.”

CEO Gustin listens to our students

Insights that are apparently highly valued in the business world. During this bootcamp at Brussels Airlines no one less than CEO Bernard Gustin took the time to explain the company’s strategy in digital marketing. In the workshop following his presentation our students were asked to make recommendations for an app for the aviation company.