The Digital Sprint – think and act in an ecosystem

On your marks, get set, go! In mid-February, for the third year running, we organised a “digital sprint” course. Vlerick lecturer Willem Standaert, our students, our Chair partner Accenture and its clients AXA and Ores worked together in a digital ecosystem over the space of one week. And this is just one way of putting our Digital Chair with Accenture into action.

Ecosystem thinking

If you really want to come up with disruptive innovations, you need an ecosystem approach. For this digital sprint, our students get one week to dive into the world of a company they don’t necessarily know a lot about, in this case insurer AXA and energy distributor Ores. In order to help them come up with a really innovative project, Accenture consultants gave them a fast-track course in design-thinking.

Meet the winners of our digital sprint

And the winner is… the team that reworked the fire insurance claim process for AXA.

Digital Sprint 2019 - winners 

Audrey Amiot (AXA): "Their level of innovation was impressive because they put the customer and the broker at the heart of the AXA story. Their main message to us was: be insurance. That means not only pay back what you have, but also came up with new services to enhance the customer experience. The goal was to make us dream and they really rose to the challenge. We will definitely start working on some of these ideas in the months ahead.”

Read the online Digital Sprint Magazine

Digital Sprint 2019 - magazine