Vlerick Change Makers Podcast Series - #2 Maarten Vandecruys (Urban Crop Solutions)

‘Vlerick Change Makers’ is an original Vlerick podcast series. In this podcast, we learn from Vlerick alumni on how they live, learn and leap in these turbulent times.

In this second episode, Maarten Vandecruys (Masters in General Management 2014) talks about how Urban Crop Solutions is changing the food industry. As a founder, he gives his insights about managing a company in the fast-emerging sector of indoor vertical farming.

The recording of this podcast took place in October 2020.

Strategy in turbulent times

Want to discover more changemaking strategies to thrive in turbulent times? Listen to the other episodes in this podcast series.

Related news

  1. How ‘House of Weddings’ developed into a quality label in the wedding market

    Date: 10/03/2021
    Category: Alumni News
    Over a 10-year period after earning her Vlerick Masters in Marketing (2002), Iris Decreus worked as a marketeer for several major companies. However, she did not feel completely satisfied, nor fulfilled. She always thought she could have a bigger impact and be more in control of her results if she would work on her own. The combination of Vlerick and her experience eventually gave her the courage to take the leap into entrepreneurship. She started as an independent wedding planner, changed her corporate model after five years and built an online curated, multisided platform called House of Weddings. By blogging during Corona, she managed to not lose her audience of partners and couples.
  2. How Craftpack turns adversity into good business

    Date: 27/01/2021
    Category: Alumni News
    In normal times, the core business of Vlerick alumnus Hans De Smedt is his ‘EverPresent Events’ event agency. However, the COVID-19 pandemic lockdowns brought the events sector to a stand-still in 2020. But adversity clearly stimulates Hans’ creativity, as he created a new concept and brand. Craftpack offers gift packages comprised entirely of local products. In the meantime, it has grown into much more than an activity to make up lost revenue in the COVID period.
All articles