Vlerick student Katia Pallini named ‘Marketing Genius 2011’

Katia Pallini, a student in the Masters in Marketing Management programme at Vlerick Leuven Gent Management School, has been named Marketing Genius Student of 2011The House of Marketing organises this Marketing Genius contest, in which students and young professionals with a passion for marketing compete against each other. The prize for Marketing Genius Young Potential went to Maarten Quartier.

A total of 83 semi-finalists remained after a pre-selection based on multiple-choice questions about various marketing domains. These semi-finalists were then asked to write a brief vision statement on a topic they could choose from a list of marketing topics that, according to the Yearly Marketing Survey of 2011, pose major challenges for the future. The professional jury was greatly impressed by how many young marketers have very discerning, innovative and creative views. The jury chose 20 finalists, who were asked to develop and present a real case. With her paper on the power of social media and an excellent case defence, Katia Pallini captured the coveted title ... and a job offer from The House of Marketing.

Katia Pallini responds: “I entered the Marketing Genius Challenge because of the word ‘challenge’ – I love challenges! I try to challenge myself every day. I am a very competitive person and this was a sort of test for myself to discover my marketing capabilities. Furthermore, the challenge was connected to the application process at The House of Marketing, which was another key reason for me to enter the competition.

“It all started with an online test of marketing knowledge. The questions were wide-ranging – from naming brand logos to calculating ROIs. The second round consisted of writing a paper. I had the chance to write about ‘social media in the service sector’. It was definitely an advantage that this test came after Prof. Steven Van Belleghem’s class on interactive marketing, because his point of view on social media and its potential in business was very inspirational and a great starting point for my paper.

“In addition to winning this wonderful title, I won an 8-day stay in Turkey for two people in a 5-star hotel and a 3-month subscription to the Belgian newspaper De Standaard. And last but not least: a contract proposal from The House of Marketing!

“In the end, I’m really glad I entered this amazing competition and defended Vlerick (the Masters in Marketing Management). I really recommend this challenge to next year’s students!”

Vlerick congratulates Katia wholeheartedly – and we wish her lots of success in her future career!

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