Alumni Progress Club: Great myths of customer centricity
Part of the personal development lecture series from the Alumni Progress Club
Customer centricity is a great ambition. But many initiatives to implement it don’t work – with customers failing to feel the difference. As a result, they don’t change their behaviour – and there’s no increase in sales, recommendations or loyalty.
Which means these initiatives eventually lose funding and die a quiet death. Join this lecture to find out why this happens – and how to avoid it.
Why do customer centricity initiatives fail? Sometimes it’s because managers try to copy approaches they’ve seen elsewhere. But they fail to lay the groundwork needed to make them effective.
These beliefs can be thought of as “customer-centricity myths”. And in this session, we’ll dive into how to avoid them – and discuss where to invest money and energy to get the best results.
This event is one of ten personal development lectures hosted by the Alumni Progress Club.
Programme
- 7pm: Welcome
- 7.30 - 9.30pm: Lecture
- 9.30 - 10.30pm: Networking and drinks
Speaker
Horst Remes
Managing Partner, Onestone
Horst’s background is in international sales. He’s focused exclusively on customer strategy for more than two decades.
Practical information
One event
- Vlerick students or recent graduates (after 2019): free
- Vlerick Alumni: €39
- Third parties: €99
Want to attend at least five events? You’ll save money by registering for the entire series.
Series of 10 lectures
- Vlerick students or recent graduates (after 2019): free
- Vlerick Alumni: €195
- Third parties: €495
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