GDPR: what's in an abbreviation?

Category: Alumni Events

After four years of preparation and debate, the GDPR (General Data Protection Regulation) was finally approved by the EU Parliament. As of 25 May 2018 those organizations in non-compliance will face heavy fines.

GDPR is a regulation intended to strengthen and unify data protection for all individuals, this is basically what most of us know. But do you really realize what the concrete impact is on us, marketers? Is this only a burden, an extra requirement to take into account? Or can it also create opportunities?

Let’s find out the 16th of January in the offices of The House of Marketing in Diegem!

 Bart Van Den Brande Bart Van Den Brande – Sirius

Bart Van Den Brande is a managing partner at Sirius, a business law firm who has been teaching ‘GDPR for marketers’ for over a year now. With his extensive experience in the marketing world, Bart will share practical examples and hands-on information for your day-to-day job. This can go from marketing databases and software tools to your collaboration with external agencies. To be as relevant as possible, we would like YOU to indicate your preferred subject in the subscription tool.

 Elke Horrix Elke Horrix – The House of Marketing

Elke Horrix is the ‘Head of Data and GDPR’ at The House of Marketing. THoM is a renowned marketing consultancy firm and their entrepreneurial instincts and future-proof vision on marketing enable them to inspire and stimulate innovation. Elke will explain why GDPR is an opportunity for marketers, and will give tips on how to tackle GDPR as a marketer. Afterwords a panel conversation will take place between her and Bart Van Den Brande, where it will be possible to pose specific questions related to your business or interest field.
 Laura Verhoeven

Laura Verhoeven – Baker McKenzie

Laura Verhoeven is an associate at Baker McKenzie, named world’s strongest law firm brand for 8 consecutive years. They believe to be ‘new lawyers for the new world’. To be clear, Laura will not give you an extensive legal workshop, but a fast introduction to GDPR, to get you all on the same page.

Time schedule
6.30 pm
: doors
7.00 pm: first speaker
8.30 pm : network reception

The Lounge, Culliganlaan 2D, 1831 Diegem
(The House of Marketing kindly offers the location for this interesting night)

Directions in Park Lane: Take the roundabout and take the third exit on the right. Visitor parking spots are provided in front of the building (with pointed roof).

This event is made possible by our partners:

 Corporate Partners Vlerick Alumni