Running & Scaling Lean with Ash Maurya, creator of the Lean Canvas

Category: Corporate Events

Most products fail. Not because entrepreneurs and intrapreneurs fail to build what they want, but because they waste too much time and money building the wrong product.

In a 2-day workshop led by the renowned international speaker Ash Maurya - author of Running Lean and creator of the Lean Canvas -, you will learn a systematic ‘lean’ methodology that will show you how to focus on the right actions and build exactly what customers want. Entrepreneurs and innovators are constantly faced with the challenge of demonstrating progress (aka TRACTION) to their stakeholders.

This workshop will show you how to do just that.

24 & 25 October 2017

Vlerick Business School, Ghent Campus

Day 1: Running Lean
Focus on business model creation using the lean canvas and entrepreneur to customer conversations to uncover what customers want. You will learn how to effectively capture, refine, and pitch your core business model to internal and external stakeholders.

Day 2: Scaling Lean
Focus on Business model validation using entrepreneur to stakeholder conversations to define, measure, and communicate progress. You will learn how to define your success metrics and craft effective experiments that maximize for breakthrough learning.

This workshop is offered in cooperation with Groeiatelier.

Check out all programme details.

Register now

Hope to see you soon!

Miguel Meuleman
Professor in Entrepreneurship
Vlerick Business School


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